Department of Management -

Department of Management

Department of Management @Phonics

The Department of Management at Phonics Group of Institutions is dedicated to nurturing the next generation of business leaders, entrepreneurs, and innovators. Situated within the picturesque campus of Phonics Group of Institutions in Roorkee, our department offers a comprehensive range of programs designed to equip students with the knowledge, skills, and mindset needed to succeed in today’s dynamic and competitive business landscape. Our faculty members are industry practitioners, seasoned researchers, and passionate educators who bring a wealth of real-world experience and academic expertise to the classroom. They are committed to providing students with a stimulating learning environment that encourages critical thinking, creativity, and collaboration.

At the Department of Management, we offer undergraduate and postgraduate programs in various disciplines, including Business Administration, Marketing, Finance, Human Resource Management, and Entrepreneurship. Our curriculum is carefully crafted to blend theoretical concepts with practical application, ensuring that students develop a solid foundation in business principles and gain hands-on experience through internships, case studies, and industry projects.

In addition to academic excellence, we also emphasize holistic development, offering opportunities for students to enhance their leadership skills, communication abilities, and interpersonal competencies through extracurricular activities, seminars, workshops, and corporate interactions.


  • Industry-Relevant Curriculum: Our management programs are designed in collaboration with industry experts to ensure that students receive a comprehensive education that is aligned with the latest trends and demands of the business world.
  • Experienced Faculty: Our faculty members are not only experts in their respective fields but also bring with them years of industry experience. They are dedicated to providing students with practical insights and real-world knowledge that prepares them for success in their careers.
  • Holistic Development: In addition to academic excellence, we emphasize the holistic development of our students. Through a variety of extracurricular activities, workshops, and seminars, we help students enhance their leadership skills, communication abilities, and interpersonal competencies.
  • Industry Internships: We provide students with opportunities to gain hands-on experience through internships with leading companies and organizations. These internships allow students to apply their classroom learning in a real-world setting and gain valuable insights into their chosen field.
  • Global Perspective: With a diverse student body and faculty from around the world, we offer a global perspective that enriches the learning experience. Students have the opportunity to learn from different cultures and perspectives, preparing them for success in an increasingly globalized business environment.
  • Networking Opportunities: We provide students with ample networking opportunities through guest lectures, industry visits, and alumni interactions. These opportunities allow students to build connections with industry professionals and expand their professional network.
  • Entrepreneurship Support: For students interested in entrepreneurship, we offer support and resources to help them turn their business ideas into reality. From startup incubation programs to entrepreneurship competitions, we provide students with the tools they need to succeed as entrepreneurs.
  • Career Placement Assistance: Our dedicated placement cell works closely with students to help them secure internships and job placements with top companies and organizations. We provide career counseling, resume building workshops, mock interviews, and other support services to ensure that our students are well-prepared for their professional journey.

Vision & Mission


  • To be a globally recognized center of excellence in management education, fostering innovation, entrepreneurship, and ethical leadership that contributes to the sustainable development of society.


  • Academic Excellence: To provide a rigorous and comprehensive management curriculum that integrates theory and practice, equipping students with the knowledge, skills, and mindset needed to excel in the dynamic and competitive business environment.
  • Entrepreneurship and Innovation: To cultivate an entrepreneurial mindset and a culture of innovation among students, empowering them to identify opportunities, take calculated risks, and create value through innovative solutions and ventures.
  • Ethical Leadership: To instill in our students a strong sense of ethical responsibility, integrity, and social consciousness, preparing them to be principled leaders who make ethical decisions and contribute positively to their organizations and communities.
  • Global Perspective: To offer a global perspective in management education, exposing students to diverse cultures, business practices, and perspectives, and preparing them to succeed in an increasingly interconnected and multicultural world.
  • Industry Engagement: To foster strong partnerships with industry leaders, business associations, and alumni networks, providing students with opportunities for internships, industry projects, and mentorship that bridge the gap between academia and the real world.
  • Holistic Development: To promote the holistic development of our students by offering a supportive and inclusive learning environment that nurtures personal growth, leadership skills, teamwork, and communication abilities.
  • Research and Knowledge Creation: To encourage faculty and students to engage in research, scholarship, and knowledge creation that advances the theory and practice of management, addressing contemporary challenges and contributing to the body of knowledge in the field.
  • Community Engagement: To actively engage with the local community through outreach programs, social initiatives, and partnerships with non-profit organizations, leveraging our expertise and resources to address societal challenges and promote sustainable development.

Program Outcomes

  • Business Acumen: Graduates will demonstrate a deep understanding of core business concepts, including management principles, marketing strategies, financial analysis, operations management, and organizational behavior.
  • Analytical and Critical Thinking Skills: Graduates will possess strong analytical and critical thinking skills, enabling them to evaluate complex business problems, identify opportunities, and make informed decisions based on data and evidence.
  • Effective Communication: Graduates will be proficient in oral and written communication, with the ability to articulate ideas, present information persuasively, and communicate effectively with stakeholders at all levels of an organization.
  • Leadership and Teamwork: Graduates will demonstrate leadership potential and the ability to work effectively in diverse teams, motivating and inspiring others to achieve common goals and objectives.
  • Ethical and Social Responsibility: Graduates will exhibit ethical awareness and social responsibility in their professional conduct, making decisions that are morally sound, socially responsible, and environmentally sustainable.
  • Entrepreneurial Mindset: Graduates will possess an entrepreneurial mindset, with the ability to identify opportunities, innovate, take calculated risks, and create value through new ventures, initiatives, or projects.
  • Global Perspective: Graduates will have a global perspective on business, understanding the interconnectedness of the global economy, cultural diversity, and international business practices, and adapting their strategies accordingly.
  • Strategic Management: Graduates will be proficient in strategic management concepts and tools, capable of formulating, implementing, and evaluating business strategies that align with organizational goals and objectives.
  • Technology Proficiency: Graduates will be adept at leveraging technology to enhance business processes, improve efficiency, and drive innovation in organizations, with proficiency in relevant software applications and digital tools.
  • Lifelong Learning and Professional Development: Graduates will demonstrate a commitment to lifelong learning and professional development, continuously updating their skills, knowledge, and competencies to adapt to evolving business environments and advance their careers.

Career Prospects

  • Business Management: Graduates can pursue careers in business management roles across various industries such as banking, finance, consulting, retail, manufacturing, hospitality, healthcare, and more. They may work as business analysts, project managers, operations managers, or general managers, overseeing day-to-day operations and strategic initiatives within organizations.
  • Marketing and Sales: Graduates with a specialization in marketing can explore opportunities in marketing research, brand management, advertising, digital marketing, sales management, and customer relationship management. They may work in marketing agencies, advertising firms, corporate marketing departments, or sales organizations, developing and implementing strategies to promote products and services to target audiences.
  • Finance and Investment: Graduates interested in finance and investment can pursue careers in banking, financial services, investment management, wealth management, or corporate finance. They may work as financial analysts, investment bankers, financial planners, risk managers, or portfolio managers, helping individuals and organizations manage their finances and investments effectively.
  • Human Resource Management: Graduates with a specialization in human resource management can pursue careers in human resource departments of organizations, recruitment agencies, consulting firms, or government agencies. They may work as HR managers, talent acquisition specialists, training and development managers, compensation and benefits analysts, or employee relations managers, helping organizations attract, retain, and develop talent.
  • Entrepreneurship and Startups: Graduates with an entrepreneurial mindset can start their own businesses or join startups, leveraging their management skills to launch new ventures, innovate, and create value in the marketplace. They may work as founders, co-founders, or key team members in startups across diverse sectors, building and scaling businesses from the ground up.
  • Consulting: Graduates can pursue careers in management consulting firms, providing advisory services to clients on a wide range of business issues such as strategy, operations, organizational design, and change management. They may work as management consultants, strategy analysts, or business analysts, helping organizations solve complex problems and improve performance.
  • Corporate Social Responsibility (CSR): Graduates interested in CSR and sustainability can work in CSR departments of corporations, non-profit organizations, or government agencies, designing and implementing CSR initiatives, sustainability programs, and community engagement projects. They may work as CSR managers, sustainability coordinators, or social impact analysts, driving positive social and environmental change through business practices.
  • Government and Public Sector: Graduates can also find opportunities in government agencies, public sector organizations, and regulatory bodies, working on policy development, program management, or public administration roles. They may work in areas such as economic development, public policy analysis, urban planning, or international development, contributing to the public good through government service.

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